Whatever I Feel Like

We’re going through a lot of changes at work lately, with one of them being really cutting back on costs. At the same time, we’ve got a lot of exciting projects on our hands that are hard to keep track of because so much is going on at once. We would all like a reliable, simple, and affordable CRM solution, but haven’t had a lot of success finding or implementing one. One of the reasons is a simple lack of time to do the research. Today, though, one solution landed in my lap and I’d like to document some of its features here for my own future benefit.

In case you’re not aware, CRM stands for (in this instance) customer relationship management and put simply, is a software solution for being able to see at a glance all pertinent data about the business and the customers that make that business. The software I happened upon is called AIMpromote and the first thing that caught my interest was the price. At $33 per user, that’s quite affordable, especially compared to industry standards. Here are some of the features relevant to our business that are included with that $33.

• Lead Attention Meterâ„¢
• Custom Lead List Display
• Lead Export
• Lead Import
• Lead Opportunity Value
• Campaign Performance
• Return on Investment (ROI)
• Return on Advertising Spent
• Task Calendar
• Newsletter / Mass Mail
• Visitor Tracking
• Web Analytics

Those are just a sampling of the features, too. I’m impressed! Definitely one to bookmark for when we’re ready to implement something like this.

This entry was posted on Wednesday, May 9th, 2007 at 9:28 am and is filed under Tech Skills, Work Skills. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.